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2018 Social Media Trends

2018 Social Media Trends

As we wrap up 2018, the Social Media scene is a lot different than it was at the beginning of the year. Social Media apps are crushed between competition which…...
Will IGTV compete with Youtube? (4 arguments that say yes!)

Will IGTV compete with Youtube? (4 arguments that say yes!)

Instagram vs Snapchat A couple of years ago and completely out of the blue, we have been surprised that Instagram has launched a new feature (Instagram Stories) that is almost…...
Step by Step Guide to Digitize your Business in 2019

Step by Step Guide to Digitize your Business in 2019

The digital world is vast and filled with opportunity up for the taking. Smart businesses nowadays are ones that, not only, grab those opportunities, but also take initiatives in the…...
What is the difference between logo and brand?

What is the difference between logo and brand?

For most, they are the same thing. For others, they are indistinguishable. Let’s find out together the difference between logo and brand.   What is brand? Your brand is basically…...
Google Plus Shut Down: the Rise and Fall of the Social Network

Google Plus Shut Down: the Rise and Fall of the Social Network

For some time now, Google has been trying to find its own version of Facebook. Following other failed Google social networks like Google Wave and Google Buzz, Google+ is the…...
Best Ramadan Advertising Campaigns 2019

Best Ramadan Advertising Campaigns 2019

Ramadan is always a busy season for advertisers. It is the holiest month in the year, but it is also the most entertaining one. Mega companies pair with advertisers to…...
5 Inspirational Brands That Set Branding Rules

5 Inspirational Brands That Set Branding Rules

Branding is all about telling stories; ones that differentiate you from others. The most influential and inspirational brands are ones that stand out with their narrative, visuals and message. Branding…...
Top 10 Most Popular Apps in Egypt 2020

Top 10 Most Popular Apps in Egypt 2020

You may be able to guess the most popular apps in Egypt, but there are major surprises on our list. Let’s discover the trends kicking off 2020 and analyze their…...
How to Retail Sell using Facebook eCommerce in 2020

How to Retail Sell using Facebook eCommerce in 2020

We are in the midst of incredibly tough times for everyone. A lot is lost in uncertainty including small to medium businesses. Whether you are a business owner or a…...
5 Actionable Ways to Save your Business (During Covid-19)

5 Actionable Ways to Save your Business (During Covid-19)

A lot has changed over the last few months for most of the commercial landscape. The presence of Covid-19 has unfortunately harmed many startups and small businesses. We would like…...
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