How to Retail Sell using Facebook eCommerce in 2020

Facebook eCommerce
June 07, 2020

We are in the midst of incredibly tough times for everyone. A lot is lost in uncertainty including small to medium businesses. Whether you are a business owner or a decision-maker or even a team member in a struggling business, you are probably wondering how to save your retail company in the times of Covid-19 and beyond. Let’s discover together how you can sell using the Facebook eCommerce options on the world’s number one social platform starting right now!


What are the Facebook eCommerce Business tools?


Well, the platform has a lot to offer for businesses in terms of promotion and eCommerce.


1. Facebook Business Pages


Facebook Pages are great marketing tools because they allow you to showcase everything about your business in a neat way that any visitor can follow easily.

It has a place for everything from your portfolio to your upcoming events to testimonials from your customers. Your audience can like and follow your page and get notified with all your updates.

2. Facebook Groups


Facebook Groups are an amazing way to interact with your audience and build a real community with followers.

The more value you offer, the bigger your community will get. So, you can offer webinars, discounts or tips on your relevant industry and create space for others to do as well.

This introduces your business to a loyal audience and builds an intimate relationship with them through an exclusive place.


3. Facebook Ads


You can take your Facebook promotion to the next level by creating advertising campaigns or even boost individual posts on your page.

This allows you to reach more potential customers through building your own preferred audience, constructing your objects and marketing messages and the budget you’d like to spend. Then, Facebook does all the work and you reap the benefits.

You can use different CTAs for your ads; from simple ones like sending a message or redirecting to your website to more straightforward ones like start shopping or order a product.


4. Facebook Messenger


All these tools are excellent ways to real in customers but Facebook Messenger can seal the deal. One on one communication has always been number one in terms of buying and selling and Messenger is super easy to have a real conversation with your customers.

Answer questions, receive orders, gather information and even get instant feedback with the messaging option. It can be a really cool way to talk, engage and get insights directly from your interested audience.


5. Facebook Marketplace


This is where we start to really get in the Facebook eCommerce business options with Marketplace and Shop.

Although Facebook Marketplace works best for users instead of businesses, you can still use it to snap pictures of products, upload them to the platform and negotiate the details.

It works best for businesses with niche products like vintage or second-hand items.


6. Facebook Shop


Finally, this is the ultimate Facebook eCommerce solution!

Connect your Facebook Page to Facebook Shop and sell products directly to customers. This section allows you to upload photos, prices and features of your product exactly like an eCommerce website. You can also answer any inquiries about each particular product through a Messenger shortcut.

You can add as many products as you want in an organized inventory that your customers can easily browse by category or other customization options.


Will you start using Facebook eCommerce today?

Dina Nour

Dina Nour is a Content Writer at Code95. She writes blog posts dedicated to helping Code95 readers learn and apply Marketing fundamentals. Her interests include internet memes, more internet memes and even more internet memes.


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