What is a B2C/B2B Hybrid E-Commerce Platform?
Targeting both customers and companies is cool but running two different platforms for B2C and B2B is costly and takes up much time and effort to be handled?
For business-to-business eCommerce companies that are looking for a way to reach customers or those business-to-customer companies that want to level up and sell to other companies, you can do both soothingly with a B2C/B2B hybrid eCommerce platform.
What is that hybrid eCommerce platform? What different features that a hybrid platform can offer? Who should use it and when? All of these questions will be answered in this article.
The differences between B2C and B2B eCommerce platforms are well established here.
As the eCommerce behavior has been trending and reaching new levels, B2C and B2B industries are starting to meet in a common point where the barriers between them are inter lapping that many businesses are seeking for direct contact with the client, and business-to-customer businesses are targeting a higher level of selling to other businesses.
This need-based strategies of eCommerce merchants have resulted in the need for a new eCommerce platform that can fit both businesses and though become the solution: The B2C/B2B Hybrid eCommerce platform.
What is a B2C/B2B eCommerce hybrid solution?
A hybrid eCommerce solution is an eCommerce platform with some special features that let you manage your business in the two directions of B2C and B2B from one single and unified place.
This is a perfect way to easily run your B2C and B2B businesses and reach your different target audiences without the hustle of running two different platforms for each market type.
Why choose a B2C/B2B hybrid eCommerce platform:
Although this is a hybrid platform, you can still present your product or service in the two different interfaces of B2C and B2B so that a customer can view your item in the Business-to-customer customization, and also a business customer can view the same item with the customization of business-to-business.
Using a single datastore
With two different market segments on the hybrid eCommerce platform, chances are that you may think that you have to provide content twice for both, the B2C model and the B2B model. But the good thing that this scenario is not probable here on the hybrid platform as it makes you able to manage and deliver your business content for both B2C and B2B only once from one single datastore.
Multi-channel customer view
With the hybrid eCommerce platform, you can easily monitor your customers’ shopping behavior, buying habits, and shopping journey. An accurate and precise overview of your customers’ journey on your website, what items are of their highest demands, and so on, is a vital factor for the marketing plans of your business.
Having two different platforms for B2C and B2B includes doubling the time and work that are being done to maintain both. In this case, you will have to double enter your items’ content on the two platforms, personalizing it according to the different target audiences.
But with a hybrid platform, this can be done only once and from one single platform which in turn reduces the time used on both platforms.
While running two different platforms may work for some businesses, it may not for some others. So before deciding which platform to go for, you need to well determine your business needs, which market segmentation is your best client.
Whatever the result that you have ended up with, be it B2C, B2B, or a hybrid one, if you need a powerful yet attractive and convenient platform for your eCommerce business, Code95 is always here for your help.