High website traffic but no leads? Discover 5 top reasons why your website isn’t generating leads

As a sales manager or customer service manager, generating leads is your biggest target to achieve. For most businesses, if not all, their website is the most likely place to get those leads. If you are getting high website traffic but no leads, you got a problem.

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Discover 5 top reasons why your website isn’t generating leads

• No CTAs

Mostly, people visit your website to do something. Help them easily find this thing and reach what they are looking for. If you sell products, for example, you should tell them how to browse more items and how to place an order. If you have a corporate website and show your work, tell them how to contact you. This is how it works!

How to fix it:

Consider adding CTA buttons to guide the user through your website. Make the text of your CTAs short and to the point and its colour is of good contrast with the rest of the website to be easily noticed and used.

• Poor customer service or no CRM system

Responding quickly to your customer’s inquiry draws a human touch to your business and lets them know that there are real people behind it who are approachable and can help them anytime!

Responding to clients takes different forms. It might be answering a question, replying to a form, sending emails, remembering a client request and anything else.

If you take too long to respond or reply or failed to recall what this client came with 2 years ago, for example, the customer is more likely to leave your website and abandon your website which you do not aspire for.

How to fix it:

Consider using a CRM system to automate your customer service work; from auto-reply to your customer, to closing the deal professionally. It proved an extraordinary organizational level of customer data as it brings all of their data into one place from the very first time they contacted you and what was their need and all of the communications that were done between you.

• Long and complicated contact forms

Be it a contact form or a checkout process, if it is long or complicated, you lost a lead. In business, your client’s data is your biggest asset and a valuable thing for him to give off easily on a website. So if you are going to ask your customer to give it to you, make it seamless with the least effort to fill in from their side.

How to fix it:

Make the user take the least amount of steps to reach what they want.

Instead of a long contact form, make a form of only two steps like name and number instead of unnecessary information like address, hobbies, or age, for example. Ask only for the needed information that will let you give them better offerings.

• Unconvincing content.

The user that is browsing your website now is awaiting a step to take an action. Every piece of content on your website is this step so it should push him to take this action. If your website isn’t generating leads, this should be the case, low-quality content or poor marketing messages.

How to fix it:

Write attractive marketing messages from the content on your homepage, section descriptions, and the content of the contact forms for example. Use actionable verbs in sections you want them to take action on. Make sure to tie the content to your ideal customer to ensure it impacts the right reader who is hopefully your next lead.

• Poor user experience

The user experience is how easy and attractive is your website for the visitor. If navigation for example is easy and seamless or the interface is attractive and user-friendly, you made a positive user experience. If your website is not generating leads, so you might have a bad user experience. The good news is that you can fix it to generate more leads.

How to fix it: 

Head to a user-friendly interface, make good use of white spaces on the website, balance a good mix of visuals and text or ask for a user experience website check.

For a visitor to trust you and become a lead, you have to convince them first. Present them a value in a well-presented look and feel, and they will immediately relate to your service or product and take action by themselves.

Why your website is not generating leads?

Your website gets high traffic but isn’t generating leads? This is the time to fix all that is holding you back and start the next level with leads and deals. Talk to us now, we can help!Code95 is a top-rated web development company in Egypt and Saudi Arabia.