The secrets of a successful lead generation landing page!

As a business owner or sales and marketing manager, lead generation becomes your biggest concern, especially when promoting a product, service, or app.

You place an ad on social media or search engines, and the user clicks on it, but they still do not understand what is this product or service about. They leave!

That’s exactly when you need a lead generation landing page. How can a good lead generation landing page help you in this? Read on.

What is a lead generation landing page?

A lead generation landing page is a page you create on your website so the user who is interested in your product or has clicked an ad land on and gets an offer.

What is a lead generation landing page?

A lead generation landing page is a page you create on your website so the user who is interested in your product or has clicked an ad land on it before they get an offer.

This lead generation landing page is usually designed and created to:

• Get an offer
• Download an app
• Request a demo
• Book a meeting
• Seek a consultation service
• Serve an offer
• Place a subscription
• Request an ebook

Specifications of a successful lead generation landing page?

It is not always about just building a landing page it is about building a page that GENERATES LEADS!

Many factors affect the success of a landing page in generating leads. Some relate to the design of the page and some to the content written on it. But most importantly, it is all on the value proposed on this landing page.

• Make the headline clear yet catchy

Every landing page should have a main headline that captures the visitor’s attention and tell him what’s in it for him. To make this work the best, make this headline short, clear, and to the point.

If you can not get the main message of any web page in the first 7 seconds you will most probably leave it. And it is the same for the client that you want to generate. Give him value in the fastest way possible.

• Make it all revolve around one single message

The distribution of different messages in one landing page shutters the visitor’s focus and leaves him with no clear message at the end. Instead, make all of the page’s different sections serve the same message.

Yes, you can use different formats but with the same message delivered.

The message in the headline matches what is served in the rest of the page’s sections. From the headline to the call to action and footer of the page.

• Make it look and “feel” attractive and easy to use

The design of a landing page has much to do with catching the attention of your target audience and achieving the purpose of converting them. Here I am not talking about just how good the page should look. But about how the user will feel while visiting it. Once again, it’s the user experience!

• Tell them what they will find in exchange

If you build a landing page for reserving a meeting, tell your client who will call him or meet him. If you build it for offering him a demo, let him know how this demo will go and the. If the purpose of the landing page is to get a free trial of a service or some kind of it, tell him what he will find in this period of the free trial and when will it end.

• Tell them what is next!

Do not leave the visitor questioning what to do next. This is a killer off-putting case. Instead, guide them all the way to the next step and what they should do through clear messaging and a clear call to action or as we call CTA.

Usually, a CTA is placed at the end of the page in a form of a button. Make this CTA button

Why your website is not generating leads?

A good example of a lead generation landing page is one that meets the above criteria and makes use of it in a way that best serves its industry and the type of its target audience.

Need a hand in building a lead generation landing page for your business to get more leads? We are here to help!

Code95 is a top-rated web technology company in Egypt and Saudi Arabia.

Contact us with your request or talk directly to a business development specialist.