7 key elements to include in your company profile to win more leads

Put these elements into your company profile to win more leads.

To present your company to potential investors or stakeholders for collaboration or a deal, real numbers and statistics talk louder than word of mouth. Making a company profile that exaggerates your work may get the client bored and give up on reading it and then you lose them. And a very short company profile is not enough to capture their interest. So what are some key elements to put in a company profile that capture their attention from the very first while without losing their interest?

What is a company profile?

In business, a company profile is a professional document that tells what is your company, what does it, who is behind it, and what is in it for a business potential opportunity. You present this company profile to customers who you think have good potential for many reasons as explained below. Why your website is not generating leads?

Why do businesses make company profiles?

1. To win a new business opportunity with the new company
2. To claim a fund from an organization or an institution
3. To build partnerships with other companies

Why company profile is important to your business?

• Brand awareness

“A company profile is your brand ambassador when you are not around.”

In meetings, conferences or even emails, your company profile will say all about your company, your work, and shows your top strengths that make you the best choice for the client.

Make a good profile for your company, this presents you as a highly professional business that cares about its digital assets.

• Show you a good worth of investment

The company profile is mainly targeted at investors. So, a strong company profile gives them a reason to trust your company and make you their credible business partner.

• It sets your company apart from other companies

Because a company profile states the story of your company and the main highlights of its history, there are no two companies that will have the same company profile. That makes your company profile special and best expresses your company in a unique way.

What should I list in a company profile?

There are 7 key elements to put into your company profile

• Name your company as you use it in official documents

It may seem obvious but putting your official name in the profile and mentioning it makes it memorable and easy to recall when someone thinks of a service like what you offer.

Too often companies indulge themselves in mentioning how good they are as a company and forget to put their company name in a good spot.

So, make sure to state your company name in the title on the introduction.

• History of your company

In very short words, give a glimpse into your company's history. If it has a special story, mention it. Describe how your company started and how it ended up to now.

But don’t let this section take more than two pages in the document.

• Add the vision and mission of the company

Put the vision and mission of your company and the goal you want to achieve. The vision is what you want to get in the long run. The mission is how you will achieve this vision. Put the vision and mission in your company profile to show you as a credible and professional company that knows very well the point it wants to reach with its work and how to get there systematically and strategically.

Let both the vision and mission be on the same page and do not exceed that.

• Services and what does it do

In a brief and obvious way list the services you offer and what your business does. Make it through clear titles and short marketing descriptions of each service that describe this service and initiate the reader's interest in it.

• Projects, highlights, awards, and recognitions

This is your chance to tell the client who is reading now what you are best in, what strengths you have, and the achievements you made. This is also a perfect opportunity to boast the recognitions and awards that you may have received before.

• Contact details; location, mobile, email

The profile won your client’s trust and they want to start work with you. Now what? Tell them how to contact you by listing your company address, email address, and phone number.

• Add a CTA

It is not just about telling the reader how to contact you by listing your contact information, using powerful calls to action or CTAs pushes them to take action quickly.

Some powerful CTAs to use include: Call us now, Request a demo, Visit our website, Request a quote, etc.

Here to help!

Do you want a hand with your company profile? We can help! We build highly professional and modern looked company profiles that help businesses win more potential clients. See real samples of our work before you request one!