Nostalgia & Marketing
Throwback to one of the fifties Pepsi Ads nostalgia and thereafter Pepsi kept coming up with new ads ideas every Ramadan non-stop. The development of the ideas and the story line were pretty obvious through years.
Pepsi is one of the companies that succeed to keep us eagerly waiting for their commercial each year, no matter how many ads we come across while we flip through TV channels in Ramadan.
One of the main reasons behind this huge success is the story line they introduce regardless the professional filming production or the best actors in town they bring on, creating an engaging story line and a call to action that’s what draw viewers’ attention and keep the commercial memorable.
Back to 2014 Ad (يلا نكمل لمتنا) was a huge success by all means, the story line played on emotions and nostalgia, we all indeed felt nostalgic at once and the hashtag went viral on social media networks. And ever-since the excitement and the anticipation for each year commercial never faded way. They also focused on other aspects like CSR in last year commercial (املا حياه الناس بالنور) .
Along the efficiency they achieved in the TV advertising, Pepsi never ignored the power of social media also as a complementary to their success, for example, they keep posting teasers for their new commercial, so the followers start to guess what they could be having in store this year.