Top 5 online traffic sources to master in 2018
You probably know that the days of coming up with a catchy or creative ad campaign and smearing it across the three traditional whopping marketing channels like television, radio, and print are gone. With digital marketing and online advertising, there are hundreds of potential resources available to savvy business owners, but only the savviest will figure out how to solidify their efforts and channel their energy into mastering these marketing channels. Have you tried these traffic sources yet?
What is a Traffic Source?
A traffic source is defined as the platform through which users have found your website. Each visitor session to your website has a certain origin which can be tracked.
And in this article, we would discuss top 5 online traffic sources that you need to master in 2018.
1. Video Marketing:
Which is a type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like the major player in this industry the YouTube platform to be exposed to the viewer or the customers.
2017 has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. The video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
2. Search Engine Optimization:
SEO is the process of improving a website’s visibility in a search engine’s search results. Typically, the higher up the rankings a website is shown on a search engine, the more traffic it will receive. This is called, natural traffic as you aren’t directly paying the search engine to show your website in its results. SEO isn’t limited to text search.
Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to code95.com by searching the keyword phrase “best website company in Egypt” This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies.
3. Paid Online Advertising:
Paid ads are usually displayed to users on the sides, tops, or bottoms of web pages. Marketers can pay more to have their ads featured on more popular websites to increase traffic. The different categories of paid ads like PPC, PPI, and display ads allow marketers to further customize their campaigns according to their needs. The growing popularity of social media has recently turned sites such as Facebook, Twitter, and LinkedIn into effective platforms for paid ads.
Google AdWords also is a major player in this field, it uses the PPC or Pay-Per-Click method which is a paid advertising that the advertiser typically pays a fixed charge for every click that is sent to their website. They generally set a bid on relative keywords that are searched via PPC search engines. The advertiser with the highest bid is then placed in the highest position in ad rankings if there are more than adverts competing to rank for a competitive keyword.
4. Social Media Marketing:
Which is a form of internet marketing on any social media platform or website. Social media means any platform that indulges a group of internet-based applications and audience to exchange content. The majority of social media platforms can operate on any platform or device. Facebook and Twitter are two of the biggest examples.
When someone finds your site via a link on a social network, they’ll be bucketed under social media as a traffic source. This could include someone tweeting out a link, or it could include you posting a link to your Facebook page. If it’s you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later!
Remember that social media as a source could include more than just Facebook and Twitter, too. There are sites like LinkedIn, Reddit, and Pinterest
5. Email Marketing:
Which is the process of directly marketing a commercial message via email. It usually involves lists, which are groups of email addresses legally gathered by various forms. There are a lot of emailing laws set out to reduce so called SPAM, and every contact on your list, by law, must have opted in. CAN-SPAM is the governing body of email marketing and they provide the rules.
One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software. According to a report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones.
Email marketing also works with other mobile devices. Forester Research released a study that found 42 percent of retailers’ email messages were opened by consumers on their smartphones and 17 percent were opened on tablets.
It means that nearly three out of every five email marketing messages doubles as a mobile marketing message.
So What is the most traffic source that has proven that it was the most effective for your business?