5 powerful Instagram Stories tips to guide your business
16 min read
Posted: 16 Sep, 2024
So you feel like your Instagram account needs boosting and you just can’t get through to making it trendier and more accessible to the public. If you haven’t already been using the Instagram stories feature, you are missing out big time.
Why use Instagram Stories?
Instagram stories are a great way to connect to your audience at a much faster pace.-
I’m here!
2. Highlight away!
Right at the forefront of your profile, your highlights are your profile statement pieces. Labeling and branding them gives your followers a closer, more detailed look into your brand without having to idly browse through your feed.3. Show off your creative edge!
On the other hand, you might also have noticed that fans are leaning more towards checking out your stories than your feed by default. There is a lot of buzz around Instagram stories, increased by all the creative and entertaining ways people are using them. Similar to internet memes, Instagram stories are a way for people to show off their creative skills in a medium that both folks and brands use. That’s why fans expect more from brands in that department. They want more content, presented in a fun way with a creative flair. If your brand has lots of personality or has not yet explored that side, now is your chance. Check out the Okhtein brand Instagram account, for instance. Okhtein is an Egyptian bags brand that has gone international in no time and their Instagram reflects that. On taking a look at their stories highlights, you get to understand their brand more as well as their personality and tone. Here’s a look into their CELEBRITIES highlight where they show off bold colors while they display celebrities wearing their signature bags. Here’s another look into their SHOP OKHTEIN, where again they utilize bold colors with lots of details.Now, 5 tips to guide your business through Instagram Stories
-
Strategize your Instagram Stories
-
Am I selling a product or service?
-
Do I want to share my expertise?
-
Audience feedback is my goal!
-
Do I need a connection and a trusting relationship with clients?
-
Am I encouraging clients to sign up for offers, promotions or coupons?
2. Plan, post and review!
Make sure your Instagram stories are planned out along with your regular Instagram feed. Categorizing your stories into series and pillars helps immensely in keeping an organized Editorial Calendar and giving your followers something to look forward to weekly or monthly. Here are some examples of Instagram story series or pillars:-
Ask me a question.
-
BTS or A day in the life.
-
Testimonials or reviews or feedbacks.
-
Product showcase - New arrivals, best sellers, collections.
-
Sales, promotions, coupons.
-
Contests and giveaways.
-
How to or tips and tricks.
-
Interviews.
-
Polls and surveys.
3. Mix n’ match
Start by picking out the kind of story you would like to publish.-
TYPE
-
LIVE
-
NORMAL
-
BOOMERANG
-
SUPERZOOM
-
FOCUS
-
REWIND
-
HANDS-FREE
4. Brand your Instagram Stories to glam
Branding your Instagram stories is essential because you don’t want your stories to be all over the place, while your feed is super neat and branded. A helpful tip for that is to create a color palette for your backgrounds and texts, just to make everything more cohesive.5. Boost engagement and reach more people
-
Partnerships
-
Testimonials
-
Trending
-
Redirect your followers
-
Engage with your followers
-
Go live!
Posted: 16 Sep ,2024
Read Also
خطوات كتابة محتوى تسويقي ناجح
كتابة محتوى تسويقي هو نوع من أهم أنواع كتابة المحتوى الخاص بالديجيتال ماركتينج أو التسويق والإعلانات والذي يروج إلى إحدى الخدمات أو المنتجات من خلال الكتابة عن وصفها ومميزاتها وكيفية…...
ادارة المواقع الالكترونية لتحقيق النجاح الرقمي
إن وجود موقع إلكتروني قوي ومتميز أصبح أمرًا حاسمًا في عصر التكنولوجيا الحديثة. فبفضل تطور الإنترنت وتزايد استخدام الأجهزة الذكية، أصبح من الضروري على أصحاب المشاريع والأعمال نقل نشاطهم على…...
أفضل أنواع التسويق الالكتروني في السعودية للشركات والأعمال في السعودية
شهد التسويق الإلكتروني في السعودية نمواً متسارعًا خلال السنوات الأخيرة، حتى أصبح استخدام الإنترنت في الأعمال التجارية والبحث عن الخدمات خطوة أساسية قبل أخذ أي قرار بالشراء. إضافة إلى سعى…...
مميزات المنصات الإلكترونية
في عصر التكنولوجيا الحديثة، تعد المنصات الإلكترونية من أهم الابتكارات التي غيّرت طريقة تفاعلنا وتعاملنا مع العالم من حولنا. تساهم هذه المنصات في تبسيط الحياة اليومية وتمكيننا من الوصول إلى…...
7 key elements to include in your company profile to win more leads
Put these elements into your company profile to win more leads. To present your company to potential investors or stakeholders for collaboration or a deal, real numbers and statistics talk…...
The secrets of a successful lead generation landing page!
As a business owner or sales and marketing manager, lead generation becomes your biggest concern, especially when promoting a product, service, or app. You place an ad on social media…...