AMAY Light is a developed extension from Al-Masry Al-Youm newspaper. After 10 years of launching Al-Masry Al-Youm newspaper, they decided to change the way we see news through their AMAY Lite website. This website presents new ways and facilities to be fitting for new readers with different cultures and attitudes.
Al-Masry Al-Youm newspaper is considered one of the largest private press institutions developed in Egypt. It was founded in late 2003, and on 7 June 2004, it published its first edition. The newspaper is published in Arabic, and it also manages a website written in Arabic, and later on they developed an English edition for the website. Al-Masry Al-Youm is considered a full-service multimedia news institution.
AMAY Lite is developed to deliver the best news experience.
Al-Masry Al-Youm observed that most of news websites in Egypt handle political, social and sport news. So, the step of launching AMAY Lite website and Sharek webite was taken in order to convey the continuous leap of the technological revolution in journalistic world. On one hand, the website’s approach is discussing news in a light way to be suitable for all kinds of readers. On the other hand, it’s taken into consideration that the content of the new website is more diverse than ever. The media services will be wider, lighter and more convenient to the readers’ minds.
The core of the idea is to get the user out of the typical political news and offer them different type of content. They want to offer more exotic, interesting and entertaining news covers all mild aspects of life.
Code95 developed the website from scratch in terms of design and development in a way different from any online newspaper website, in a mode that suits their concept and the content they offer. It is expected that AMAY Lite will attract users, the traffic will be high and there will be plenty of interactions and engagement.