Al-Masry Al-Youm Litehttp://lite.almasryalyoum.com/
Al-Masry Al-Youm Lite is a developed extension from Al-Masry Al-Youm newspaper. After 10 years of launching Al-Masry Al-Youm, it was decided that there needs to be a change in the way we see news through the new Al-Masry Al-Youm Lite website. This website presents new ways and facilities fitted for new readers with different cultures and attitudes.
Al-Masry Al-Youm newspaper is considered one of the largest private press institutions in Egypt. It was founded in late 2003, and on 7 June 2004, it published its first edition. The newspaper is published in Arabic with an Arabic website and later developed English version. Al-Masry Al-Youm is considered a full-service multimedia news institution.
Al-Masry Al-Youm Lite is developed to deliver the best news experience.
Al-Masry Al-Youm observed that most of the news websites in Egypt handle political, social and athletic news. So, the steps to launch Al-Masry Al-Youm Lite and Sharek were taken in order to convey the continuous leap of the technological revolution in journalistic world.
The website’s approach is discussing news in a light way to be suitable for all kinds of readers. While taking into consideration that the content of the new website is more diverse than ever. The media services on the website will be wider, lighter and more convenient to the readers’ minds.
The core of the idea is to get the user out of the typical political news cycle and offer them a different type of content. Al-Masry Al-Youm Lite wants to offer more exotic, interesting and entertaining news that covers all aspects of life.
Code95 developed the website from scratch in terms of design and development in a way different from any online newspaper website, in a mode that suits their concept and the content they offer. It is expected that Al-Masry Al-Youm Lite will attract users and high traffic, interactions and engagement.