A lot has changed over the last few months for most of the commercial landscape. The presence of Covid-19 has
We are in the midst of incredibly tough times for everyone. A lot is lost in uncertainty including small to medium businesses.
Branding is all about telling stories; ones that differentiate you from others. The most influential and inspirational brands are ones
For some time now, Google has been trying to find its own version of Facebook. Following other failed Google social
For most, they are the same thing. For others, they are indistinguishable. Let’s find out together the difference between logo and brand.
The digital world is vast and filled with opportunity up for the taking. Smart businesses nowadays are ones that, not
Instagram vs Snapchat
A couple of years ago and completely out of the blue, we have been surprised that Instagram has
As we wrap up 2018, the Social Media scene is a lot different than it was at the beginning of
Youtube has become more than a search engine and more than a free video hosting platform. It has become a
Blogging may seem…scary, to say the least. The process of coming up with a relevant topic, correct terms, and the
Advertising is not dead, but it is taking the backseat.
Marketing is evolving!
The online community is expanding and changing
So, let’s talk Instagram, shall we? If you are confident enough about your products and are seeking instant exposure then
Being able to showcase your brand to a wide range of audience (all of which are interested and none of which are
How does social media affect your mental health?
On World Mental Health Day, we ask… how do you feel
So you feel like your Instagram account needs boosting and you just can’t get through to making it trendier and
Whether you are starting a small business or beginning your career as a marketer, you have probably figured out by now that
Say you are reevaluating your online presence and you find that you are even more lost than you were starting out. That’s
Digital marketers often find themselves a few steps behind each trend as it comes up; sometimes even a few steps
To a rookie, the marketing world may seem daunting and even for the esteemed marketeer, sometimes it is a lot to handle.
Couple of days ago a new hashtag going by the name #DeleteFacebook. Its meaning actually explains itself. It started unpredictably trending and going
You probably know that the days of coming up with a catchy or creative ad campaign and smearing it across
Influencer Marketing is a powerful marketing channel you shouldn’t underestimate. Nowadays influencers can reach a massive number of people who they can
Over the most recent 10 years, the digital landscape has changed significantly. Individuals are eliminating desktop
and laptop computers to search the web
Generally successful long-term relationships require respect, attentive listening, showing some concern and care toward your partner. All these concepts can be
We see brands making these common branding mistakes all the time and they drive us absolutely crazy. Avoid these mistakes while branding
It’s proven from the dawn of time that people love things which make them feel like they
Throwback to one of the fifties Pepsi Ads nostalgia and thereafter Pepsi kept coming up with new ads ideas every Ramadan non-stop.
No doubts we believe that customers are hugely important asset to any company. Without a strong customers’ bond and their satisfaction you
It is taken for granted that business world is in continues growth. Every year experts expect many trends and strategies to rise
This question was asked 10 years ago by the economist “Who killed the newspaper?!”, if they needed sometimes to guess the answer
With the rapid and continuous growth of the digital era; the presence of new business trends helped to increase the competitions and
Account based marketing is considered a business to business (B2B) strategy helps in building cooperation between sales and marketing to present tailored offers to