What is Augmented Reality?

December 05, 2017

Using the latest trends and the cutting edge technologies is very important to foster innovation and to offer the best quality and services compatible with the non stop pace of technology!

That’s why we are starting to use AR (Augmented Reality) starting from 2018.

What is Augmented Reality?

AR is bridging the virtual world with the real physical world.

So, what are the privileges of AR and how your clients can benefit from this new technology if they applied it to their business?

  • The ultimate user experience..

Let the user Space out in the extensive experience to engage and interact with a content that is specifically customized for his needs, consequently the connection of the user will definitely enhance the user experience.

Augmented reality is a very advanced method to convey information because the user will encounter things in a deeper level better than watching a picture or a video, because he will feel he has a role in the content creation.

  • Help consumers to buy.

Help those who are always indecisive and keep in dilemma when it comes to buying decision. AR is the best to market for your product and perfectly represent them, for example speaking of AR in the automotive industry, the user can check all the features and specs of any car brand  just by scanning the brand name from a catalog and experience everything as if he is inside the car.

  • Unforgettable storytelling!

AR is a memorable and enjoyable experience and can’t easily slip out of the user’s mind, this is due to the entertaining factor it adds in the storytelling and the user perception is different with AR from any other storytelling medium like visualizing things in 3D rather than 2D,also it let the user use most of his senses, his eyes, ears and his hands also.

  • Go viral!

Your products can go viral easily without too much effort , It is like the AR product will market for itself for example friends and family members will like to share the experience with each other and let each other know how to do it. Subsequently that will increase your brand awareness and boost your ROI because It is a powerful marketing medium.

Rana Ghareeb

Rana Ghareeb is a Code95 Content Writer, who loves writing about Marketing and Business. Books and pens are her best companions as writing is the place where she satisfies her passion for conveying her voice...


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