Why a small business uses “DM for price”?
Asmaa Saleh
·
2 min read
Posted: 03 Jul, 2018
You’ve probably seen the phrase “DM for price” or “dm for inquiries meaning” countless times, and it’s likely left you frustrated. You scroll through a post, spot a pair of glasses you like from a small business, and innocently comment “hm?”—only to receive that same reply minutes later. Suddenly, you’re annoyed, and that pair of glasses doesn’t seem so appealing anymore. But why do small businesses and online stores rely so heavily on this tactic? We dug into Instagram’s algorithms to understand why “dm for inquiries” has become so popular.
The key lies in how Instagram’s feed algorithm works. Unlike the old chronological feed, Instagram now prioritizes engagement. Posts with more likes, comments, saves, shares, and even DMs for inquiries are considered high-quality and engaging. As a result, they’re more likely to appear on your feed. Instagram’s official statement explains: “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
This is why small businesses encourage followers to dm for inquiries—whether it’s for pricing, product details, or order links. By directing users to their inbox, brands increase engagement, build personal relationships, and boost their chances of appearing on more feeds. For small business owners, these direct interactions are invaluable. Customers feel more connected and trusted when they can communicate directly with a seller, much like the personalized service you’d experience in a physical store. It’s like having a familiar face at the bank handle your transactions—it feels special, secure, and tailored to you.
So, while “dm for inquiries” might seem repetitive, it’s a strategic move for small businesses to thrive in a competitive digital space. And who knows? That pair of glasses might just be worth the extra step.
also read"3 vacation tips for small business owners "
Posted: 03 Jul, 2018
Asmaa Saleh
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