Five Branding Off-Limits
Don’t copy cat!
The first one of the five branding off-limits is to stick to your identity and create things that will let you stand out from your competitors otherwise you will keep on reinventing the wheel and you will end up lost in the market without a solid identification.
Don’t give empty promises!
Transparency and frankness are the keys of sustainable relationship with your customer, so don’t fake it if you can’t make it. Marketing and advertising for unique selling points (USP) you can’t really offer,will lead you no where except loosing your credibility and being categorised as a deceptive company.
Don’t let your patience wear thin!
Who established a company with a reputable brand in day and night? You should be quiet positive that it takes a lot of time and efforts to build a prestigious brand and maintain it. Things we mentioned earlier like credibility and out of the box ideas are ones of the main factors needed to build positively perceived brand in the market.
Don’t expect to see a stem when you don’t nurture the root!
Don’t blame your audience if they have misconception about your brand or didn’t perceive clearly the products and services you offer. If your employees themselves are not fully acknowledged about your brand, how they will convey it to others.