code95: Search Engine Optimization (SEO)
google search engine optimization

Search Engine Optimization (SEO)

If you are reading this page now you’ve probably created a new website or you plan to do. In both cases let me congratulate you as you reached the right place [Code 95], we put you in the right road to start your web presence. In code95 we don’t tell the customer that I will bring you in the 1st page in Google search, we focus in design or redesign a web site can be read and indexed by search engine. Our quality standards are very tough; we have a large team including a Quality Assurance to ensure that your website is doing well with search engines.

Our goal in our SEO (search engine optimization) Department is not only making your website reachable, we care about reach ability as well as converting these visits into fixed goals or converting visitors into sales. Code95 specializes in new media strategies like blogs, RSS feeds, podcasts, online videos, destination marketing and social networking. In the Web 2.0 age, it is critical to leverage these rich media outlets to build an effective search engine strategy.

Work with the web 2.0 tools to increase your online presence, manage your online reputation and integrate these tools within your website whenever possible. At Code95, we know the best time to reach your customer is when they’re looking for you. Search engines are one of the most popular tools users use to find what they are looking for. Code95 can help you with search engine optimization (SEO) and pay per click (PPC) search engine marketing.

The Difference between SEO and Pay-Per-Click

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two key ways to drive qualified traffic to your Web site. Because 80% of a Web site’s traffic comes from search engines I would suggest using both techniques to boost traffic to your site. Each method is very valuable but is entirely different from one another. SEO and PPC differ in the following ways:

SEO works by optimizing the structure and content of a Web page for a set of determined methods according to the International Web Standards as well as keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on maximizing the quality and quantity of this 10’s:

Search engine optimization process

PPC works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to your site Placement on Page. When you utilize SEO the results of your efforts will appear in the natural or organic search results. PPC ads appear on the side of a search engine results page and at the top if there are a high number of competitors targeting the same keywords.

Traffic Potential & Time Frame

Because SEO is a process not a project, results and rankings are not achieved overnight. It can take months of consistent, proven SEO techniques before your site will begin to appear amongst the top rankings. SEO is definitely a long term investment. However, if you are patient the results will be well worth it. SEO tends to bring 3x-5x more visitor to your site compared to PPC and the conversion rates from “visitors” to “buyers” also tends to be higher. This is due in part to the fact that Web sites that appear within the natural results are interpreted as trustworthy by users and therefore clicked on more regularly than PPC ads, which the user obviously knows are paid spots.

PPC is beneficial for driving immediate traffic to a site. This is useful for sites that are new, products that are seasonal or time sensitive, or instances when you simply cannot wait for an SEO campaign to bring in traffic. Simply in PPC method you pay per visitor, in the SEO you pay per project. In SEO cost comes in the form of:

The return on your investment will continue to grow over time as SEO consultant is continue to develop the strategy. With PPC you pay for each time someone clicks on your advertisement. PPC uses a bidding strategy where the cost and your ad location depends on a number of things including the number of competitors who are targeting the same keywords as you and the level of relevance your ad has to your Web site. The higher your bid, the higher your ad will appear within the PPC ads. Cost per click can vary from day to day. Don’t worry though, you can set a max. Per click amount as well as a monthly budget.

Another effective technique available for the companies who have an IT department and need a consultation or specific requests, just send us mail with your questions and we will replay through phone conversation with a $250/hour rate designed for specified mail questions and their quick answers. The call usually takes about 6 working days from the mail receiving date.